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Show Name: The 6th China International Foodstuff (Guangzhou) Exposition
Show Dates: 13-15 May, 2010
Venue: Guangzhou. China Import & Export Fair (Pazhou) Complex
Show Review
CIFE is becoming the indispensable communicating platform for domestic and foreign food industry business.
25,000 professional Domestic and overseas buyers together with 523 exhibitors from 23 countries and more than 20 domestic cities and regions attended CIFE 2010(The 6th China International Foodstuff (Guangzhou) Exposition) on May 13-15. This show area up to 20,000 square meters, increasing 40% compare to the last show. Booths reach more than 800, among which overseas exhibitor accounting for 38%. Main exhibiting countries were Italy, Spain, Belgium, Malaysia, Mexico, Russia, Australia, Austria, France, Germany, Canada, Japan, Korea, Poland, the United States, the Philippines, Singapore, Thailand, Pakistan, and Czech etc. In CIFE 2010, total trading volume amounted to RMB 0.5 billion, among which Chongqing Pavilion, Sichuan pavilion, Mexico pavilion, Italian pavilion, Malaysia pavilion, Spain pavilion and Russian pavilion accounting for 30% of the amount. The success of CIFE 2010 builds an irreplaceable position of exhibitions in food industry in south China.
ABOUT CIFE
APPROVED and supported by the Ministry of Commerce of People’s Republic of China, CIFE has successfully held six sessions and being a highest professional display platform in south China. CIFE based in Guangzhou, making full use of the strong economic resource bringing by the advantageous location, promote the communication and cooperation of local and overseas enterprise.
Honored Guests of CIFE 2010 on Ceremony:
MOFCOM-Vice Special in Guangzhou Mr. Chai Hai tao
President of CFNA Mr. Bian Zhen hu
President of Guangdong Import and Export Chamber of Commerce Mr. Xu De zhi
Deputy Director of Guangdong Economic Cooperation Institute Ms. Sun Ji wa
Deputy Director of Chongqing Commerce Committee Mr. Lai Jiao
Director of Sichuan Food Bureau of Animal Husbandry Mr. Bin Jun yi
Deputy Director of Guangdong Economical& Information Committee Mr. Luo Kui
Director of Guangdong wine monopolistic bureau Mr. Zhu Si xu
Director of Guangdong Food Industry Association Mr. Zhang Jun xiu
Secretary General of Guangdong Food Machinery& Packaging Association Mr. Xiong Wei xuan
Italian Trade Commission Mr. Paolo Lemma
Consulate General of Russia-Guangzhou Mr. Sergey L. Kotov
Mr.Maxim V.Novoselov
Director of CFNA Mr. Ye Zi jian
Consulate General of Spain Mr.Pablo A. Rodríguez Merino Ms. Julia E. Cajaraville Vigo
Secretary General of Guangdong Health Care Food Industry Association Mr. Peng Ping
Deputy Director& Secretary General of Guangdong Import and Export Chamber of Commerce
Mr. Xu Jie
Director of Guangdong Economical& Information Committee Economic Cooperation Institute
Ms. Xu Ni
Director of Guangzhou Cooperation Office: Mr. Yu Ying hua
Director of Guangdong Economical& Information Committee Economic Cooperation Institute
Ms. Lin Ying hua
Office Director of Sichuan Food Bureau of Animal Husbandry Mr. Wang Er mao
CIFE Sponsor / Director of Guangzhou Gong Xiang Tea (Gong Yi) Co., Ltd. Mr. Ma Xu Chong
Exhibitors’ Testimonial in CIFE 2010
“We, Chongqing pavilion has 45 enterprises participated in CIFE 2010.The fair has brought our enterprises a fantastic affection. Each of our exhibitors met with hundreds of high quality buyers on the first day. And the trading amount is considerable. CIFE real is the most representative food exposition in south China.” Said Mr.Lai, Chairman of the Chongqing Pavilion
“The effect of CIFE 2010 is amazing. We not only show the image of enterprise and coarse food grain serial drink, we also harvest more than 500 high quality merchants, with nearly 50 foreign businessmen. They are mainly from south, middle, east, even northeast of China, overseas mainly from Syria, Pakistan, Turkey and Afghanistan. It’s great to see such high quality of food and beverage exhibition in Guangzhou” . Said MR. Zhou, director of the Guangdong Guangliang Industrial Co.,Ltd.
“The show to us is significant. Our tea is the high-end products, so the home and abroad high quality visitors are just what we want. I am afraid that our tea might out of stock. I appreciate this opportunity, and we are the only tea sponsor of the show. In a word: “It’s worthy". Said MR. Ma, director of the Guangzhou Gongxiang Tea co.,Ltd
“We have organized 14 wine importers attend WINEXPO 2010, with wines are from eight Chateau of French,wine, and Australia and famous Italian high-end wine. Our enterprises received nearly 1,000 high quality professional buyers, mainly from high-grade dining agencies, hotels and real estate, large logistics businessmen, government and embassies in the wine. Said Mr.Sun Wine Import Alliance
“We bring our New Zealand wine displaying in WINE EXPO 2010. The special of New Zealand wine is strict and scarce production, high quality. We negotiate cooperation with high, medium and low professional buyers in the show. It’s good.” Said Ms.Luo, Guangzhou Kiwi-Lafite Fine Wines Co., Ltd
“We are the old customer of the show. And in the past five years, we has became to the largest Australia wine importer in China. I remember two of our largest buyers now were met in wine expo 2008. So we can feel their improvement and see the new content, new visitors. We negotiate with nearly 500 potential buyers. We are happy!” Said, Bobby Leo, director of Chinese Market of the Tall Trees wines
“Our Mexican pavilion organized eight tequila wineries. Many high quality wine importers, distributors in China are interested in our wines. We feel the big consuming capability of Tequila in China; we also will do something strengthen popularization of tequila.” Said Antonio Garcia Molina, representative of Maxico pavilion
“We are mainly providing machinery for manufacture, processing and packing. It’s our first time attend the "CMPE 2010", but it’s good. The 60% exhibitors themselves are our potential clients, and we approached nearly 1000 visitors in food production and processing enterprise. we are very glad to have missed the exhibition this time!” Said Director of Yuet Tung Machinery Industry Co.,LTD.
National/Regional Pavilion Include:
Italy, Spain, Belgium, Malaysia, Mexico, Russia, Australia, New Zealand, Austria, France, Germany, Canada, Japan, Korea, Poland, America, Philippine, Singapore, Thailand, Pakistan, Czech Republic, Chile, and HK Region, Taiwan Region, Chongqing Province, Sichuan Province. Etc.
Courtiers/Regions include:
China:Total 34 cities/regions(Hebei、Shanxi、Jilin、Liaoning、Heilongjiang、Shanxi、Gansu、Qinhai、Shandong、Fujian、Zhejiang、Taiwan、Henan、Hubei、Hunan、Jiangxi、Jiangsu、Anhui、Guangdong、Hainan、Sichuan、Guizhou、Yunnan、Xizang、Guangxi、Inner Mongolia、Xinjiang、Ningxia、Beijing、Shanghai、Chongqing、Tianjin 、Hong Kong、Macau)
Overseas:(23 countries,30 district) Italy including Capri, Milan, Latina, Florence, Marche; Spain including La Mancha, Valencia, CATALONIA ,RIOJA; Belgium including Flanders, Wallonia; Malaysia including Ipoh, Selangor , Penang , Kuala Lumpur; Mexico including Jalisco, Guadalajara, tequila ;Russia including Altay, Moscow; Australia including New South Wales, South Australian , Victoria, Western Australia, Adelaide; New Zealand, Austria including Vienna; France including Provence, Alsace, champagne, Bordeaux , burgundy; Germany, Canada including Quebec; Japan, Korea, Poland, America, Philippine, Singapore, Thailand, Pakistan, Czech Republic, Chile,
Exhibitor Figures
Total Exhibiting Companies
523
90% exhibitors are manufacturer
Exhibits Classification
Total no.
No. of exhibitors
Wine、Spirits & alcoholic drinks
90
(percentage of the amount) 17.2%
Wine
50
Spirits(whisky、tequila)
10
Beer
5
Champagne、Sherries-sack
9
Yellow wine
2
Health Wine
3
White spirit
4
Liqueur & alcoholic drinks
2
Wine set and other equipments
5
Non-Alcoholic drinks
96
(percentage of the amount) 18%
Carbonated beverage
8
Functional drinks
8
Fruit/vegetable juice
40
Dairy products
10
Cold Drinks
8
Drinking water
5
Coffee
8
Tea
9
Grain and oil& Seasonings
50
(percentage of the amount) 9%
Rice、flour、grain crops
5
Oil
4
Seasoning
5
Dehydrated food
11
Meat product
9
Seafood、marine product
7
Raw-food material
3
Food additive
4
Food preservative
2
Leisure food
89
(percentage of the amount) 17%
Candy、Pudding
28
Biscuit
25
Nut、Roasted seeds and nuts
13
Preserved fruit、Cake
8
Can
3
Convenient Foods
2
Baby foods
5
Health-care food
5
Farm produce、Organic food
102
(percentage of the amount)19%
Vegetables、Melon and Fruit
28
Green food
35
Organic food
12
Special local product
27
Food Machinery & Packaging
96
(percentage of the amount) 18%
Food Processing Equipments
36
Food packaging equipment
28
Catering equipment
8
Coffee and beverage equipment
11
Refrigeration equipment
6
Display and Storage
3
Tableware and fittings
2
Food machine parts
2
Degree of satisfaction of exhibitors
Note: Exhibitors may indicate more than one point.
1. Improve enterprise image/brand in global market
2. Has a satisfactory turnover
3. Successful promotion of new products
4. Negotiate with professional buyers
5. Get to know of the Chinese market
6. Establish effective agents and distributors network
7. Face to face talk with the business group and target customers
8. Gain obvious effect of enterprise development strategy
Visitor Figures
Last Show
2010
Total No. of Visitors
45600
73500
Professional Visitors
15000
25000
Professional Visitors’ breakdown by region:
Area
Numbers
Percentage
South of China
10,250
41%
East of China
2,250
9%
Middle of China
2,000
8%
North of China
1,500
6%
Northeast of China
1,250
5%
Southwest of China
1,000
4%
Northwest of China
750
3%
HK, Macau, Taiwan
3,000
12%
Southeast Asia
1,250
5%
The Middle East
750
3%
African
750
3%
Europe and America
250
1%
Professional Visitors’ breakdown by business line:
Type
Numbers
Percentage
Food Importer
3,750
15%
Food Exporter
3,000
12%
Food Distributor
5,250
21%
Food Wholesaler
1,250
5%
Food Deep Processing
2,500
10%
Food Retail/Supermarket
3,000
12%
Hotel
1,750
7%
Catering
1,750
7%
Bar/Cake Store
1,250
5%
Purchasing group
875
3.5%
Medium and others
500
2%
General Visitors
125
0.5%
Professional Visitors’ breakdown by section
Section
Quantity
Percentage
Purchasing
9,500
38%
Management
6,500
26%
Brand Planning
2,500
10%
Marketing
2,250
9%
Technology
1,000
4%
Association/government
1,000
4%
Administrative
750
3%
Medium
750
3%
Producing
500
2%
Advertisements
250
1%
Professional Visitors’ breakdown by Job title
Job Title
Quantity
Percentage
Purchasing Manager
8,000
32%
General Manager
6,250
25%
CEO/Director
2,250
9%
Marketing/Sales Manager
2,250
9%
Food Factory owner
2,250
9%
Association/government
1,000
4%
Planning Manager
1,000
4%
Engineering/Chef
1,000
4%
Sales
500
2%
Designer
250
1%
Journalist
250
1%
Visitors breakdown by products/services interest
Total no. visitors
73500,including 25000 professional buyers;
Statistic by badges issued and entry ID code.
Total No. visitors filled the application form
65000,including 25000 professional buyers;
Statistic by application form and name card.
Total no. of Effective visitors
50000,including 25000 professional buyers;
Statistic by the tel. confirm of Telephone Service Company.
The Data below is based on the total no. of effective visitors 50000
Products/Services
No. of the indicated interest
Wine、Spirits & alcoholic drinks
8,100
Wine
4,500
Spirits(whisky、tequila)
900
Beer
450
Champagne、Sherries-sack
810
Yellow wine
180
Health Wine
270
White spirit
360
Liqueur & alcoholic drinks
180
Wine set and other equipments
450
Non-Alcoholic drinks
8,640
Carbonated beverage
720
Functional drinks
720
Fruit/vegetable juice
3,600
Dairy products
900
Cold Drinks
720
Drinking water
450
Coffee
720
Tea
810
Grain and oil& Seasonings
4,500
Rice、flour、grain crops
450
Oil
360
Seasoning
450
Dehydrated food
990
Meat product
810
Seafood、marine product
630
Raw-food material
270
Food additive
360
Food preservative
180
Leisure food
8,010
Candy、Pudding
2,520
Biscuit
2,250
Nut、Roasted seeds and nuts
1,170
Preserved Fruit、Cake
720
Can
270
Convenient Foods
180
Baby foods
450
Health-care food
450
Farm produce、Organic food
9,180
Vegetables、Melon and Fruit
2,520
Green food
3,150
Organic food
1,080
Special local product
2,430
Food Machinery & Packaging
8,640
Food Processing Equipments
3,240
Food packaging equipment
2,520
Catering equipment
720
Coffee and beverage equipment
990
Refrigeration equipment
540
Display and Storage
270
Tableware and fittings
180
Food machine parts
180
Others
2,930
Total
50,000
Note: visitors may indicate more than one products/services interest.
CIFE 2010 REPLAY
THANKS FOR YOUR ATTENTION TO CIFE 2010!
LET’S GET TOGETHER FOR CIFE 2011 AT THE SAME PLACE ON JUNE 2-4, 2011!
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